About
James is a frontend engineer who builds UI systems that stay fast, testable, and predictable — even as they grow. With deep expertise in React, Vue, and modern frontend architecture, he transforms monolithic applications into scalable, maintainable component systems.
Areas of Expertise
React & Vue Architecture
Component design, state management, performance optimization
E2E Testing
Test automation, quality assurance, regression prevention
SEO Optimization
Technical SEO, page indexing, Core Web Vitals
Frontend Performance
Code splitting, lazy loading, bundle optimization
Component Libraries
Design systems, reusable components, documentation
Team Leadership
Code review, mentoring, architectural guidance
Key Achievements
360% Increase in Page Indexing
Led a team of 7 developers at MyCritters, implementing comprehensive SEO optimizations that increased indexed pages by 360%. This dramatically improved organic search visibility and user acquisition.
Vue MVP to 41-Component Architecture
Successfully refactored a monolithic Vue MVP into a scalable 41-component architecture. The refactor improved maintainability, testability, and developer velocity while maintaining feature parity.
Comprehensive E2E Test Suite
Built end-to-end testing infrastructure covering critical user flows, preventing regressions and enabling confident deployments.
Technical Skills
Frameworks
React, Vue.js, TypeScript, Next.js
Testing
Playwright, Jest, Vitest, Testing Library
Build Tools
Vite, Webpack, ESBuild, Tailwind CSS
SEO Tools
Lighthouse, PageSpeed Insights, structured data
Work Philosophy
James believes that great UI engineering is about building systems that gracefully handle complexity. His approach focuses on:
- Predictability — Code that behaves consistently and is easy to reason about
- Testability — Comprehensive test coverage that enables confident refactoring
- Performance — Fast load times and smooth interactions by default
- Discoverability — SEO-first thinking ensuring content reaches its audience
Professional Experience
Software Engineer, MyCritters
Led frontend initiatives achieving measurable SEO and architecture improvements
- • Led a team of 7 developers on frontend initiatives
- • Increased pages indexed by search engines by 360% through SEO optimizations
- • Refactored Vue MVP into a 41-component architecture
- • Built comprehensive E2E test suites for critical user flows
Work With James
Get expert frontend architecture, SEO, and testing for your application.
Start a Project